Google Adwords Postal Code Targeting Now Available in Canada
To my fellow Canadian search marketer’s, the team at Google Adwords has finally added Postal Code Targeting in Canada as part of their geo-targeting options to provide a boost to local advertisers....
View Article5 Reasons to Invest in Search Engine Marketing
There are a number of benefits to running a paid search campaign. First, the results are immediate, unlike natural listings resulting from any SEO efforts; your SEM campaign will drive qualified...
View ArticleGoogle AdWords 101- Part 1: Planning Your AdWords Strategy
Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become...
View ArticleGoogle AdWords 101 – Part 2: Beginner Tips for Choosing Keywords
This is the second blog post in my Google AdWords series. My first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some...
View ArticleGoogle AdWords: Landing Page Best Practices
This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing...
View ArticleSEO vs SEM: Which is Better for Your Business?
One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. I bet you got to this article through a Google search...
View Article
